Digital & Marcom Marketing Manager

Job description

Roles & Responsibilities:

• Building the brand as a leader in the Fintech industry in the Kingdom of Bahrain
• Setting the Marketing strategy and PR strategy and operational plan of the company
• Setting up the communication channels and social media platforms
• Hands on experience and to digital marketing and use of social media
• Developing the communication material and brand elements
• Optimizing the user experience for existing products and services
• Setting up a communication channel with the merchants’ network
• Ensure consumer voice is heard to products, sales, operations, and executive management
• Build, coach, and lead marketing dept.
• Market segmentation, and identifying niche verticals
• Customer retention plans, and customer engagement.
• CAC responsibility.
• Responsible for marketing campaign ROI
• Ability to analyse consumer behaviour
• Ability to use analytical solutions to track user experience.
• Design and manage the loyalty program.
  Qualifications & Skills:
  • 6 to 10 years’ experience
  • BSc in Marketing or Business Administration
  • Time management skills and planning skills
  • Ability to build rapport
  • Worked in service industry with high subscriber growth targets
  • At least 13 years of experience motivating and leading teams
  • Experienced in digital products and mobile app marketingdevelop solutions
    • Excellent endtoend problemsolving skills and ability to prioritize issues and analysis