carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
analysing the success of marketing campaigns and creating reports
supervising advertising, product design and other forms of marketing to maintain consistency in branding
meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
managing budgets and a team of junior assistants
organising events such as product launches, exhibitions and photo shoots.