Social Media Specialist

Job description

We are seeking a highly motivated and creative Social Media Specialist to join our marketing team. The ideal candidate will have a strong understanding of social media platforms and digital marketing strategies, with the ability to create engaging content and drive brand awareness. As a Social Media Specialist, you will be responsible for developing and implementing social media campaigns, managing social media accounts, and analyzing performance metrics to optimize campaign effectiveness.

Responsibilities:

– Develop and execute social media strategies to increase brand visibility and engagement

– Create and curate compelling content for various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn

– Monitor social media trends and competitors to identify opportunities for growth

– Engage with followers and respond to comments and messages in a timely manner

– Analyze social media metrics and insights to measure campaign performance and make data-driven decisions

– Collaborate with cross-functional teams to align social media efforts with overall marketing objectives

– Stay up-to-date with industry best practices and emerging trends in social media marketing

Requirements:

– Bachelor’s degree in Marketing or a relevant field

– Fluent in English (speaking, writing, and reading)

– Minimum 1 year of experience as a Social Media Specialist or similar role